Now in its tenth year, the established five-week (VCUK) ‘study abroad’ programme.

The idea to produce the ‘Scribble book’ was initiated at a proofing session at the printers for Baseline, back in 2009. We decided to share with you the unique and limited ‘make ready’ sheets, which are made every time a new Baseline magazine is printed.

‘Make ready’ sheets are used to run the colour up to optimum level before the actual virgin paper is running through the press. Because those are waste sheets, the accidental and random overprints create unique and exciting imagery. We made a selection and used three ‘fold outs’ in each scribble book. Each one is unique!

Enclosed with the scribble book will be ephemera which we collected at Baseline. These include printed, handwritten or painted precious and inspiring small items. So, be prepared to find a signature by a famous designer, or an Hawaiian postage stamp. No repetition here either! We hope that this aspiring little book and collection will generate lots of imagination and stimulation for you. Our ‘Scribble book 58’ is published in a limited edition of 80. Enjoy!

A6, 140 pp blank with 3 one-off fold out pages and enclosed type ephemera.
All this for only £ 13.00 (plus p&p).

If you would like to buy then simply ‘click here’.

You can also contact Veronika via e-mail at: veronika@baselinemagazine.com
or phone +44 (0)1732 875 200 for availability.

Baseline was invited to Zandra Rhodes's lively inauguration, which included a colourful catwalk show with pink-wigged models, on Thursday 6 May at 61 Banqueting House, Whitehall in London.

At Baseline we have just produced our first, 8 page antiquarian catalogue. The subject is: Type and Typography. If you have an interest in rare, out of print publications you can request the catalogue per post or as PDF by email.

Just enquire at: subscribe@baselinemagazine.com

Other catalogues about Photography, Architecture and Art & Design are planned.

A set of the ‘Steinthall’ labels designed by E. McKnight Kauffer. The ideal gift for a typophile – or for your own collection of ephemera. In issue 20 you read how Baseline discovered the ‘lost’ labels which were designed by last century’s greatest poster designer E. McKnight Kauffer between 1915 and 1926. 
Now you can buy a facsimile, produced in a numbered limited edition by Bradbourne Publishing.

Each label is faithfully reproduced on high quality ivory stock, using special colour inks to achieve a match to the ordinals and limited strictly to 500 sets (there are sets remaining).

After this addition the plates have been 
destroyed and no more sets will be printed. The set of 35 labels is presented in a handmade box, of the same design as boxes used by Steinthall & Company in the 1920s.
The boxes held jigsaw puzzles made from the labels and were given to clients as presents. Now they make an ideal present for collectors with an interest in McKnight Kauffer and historic graphic design.

If you would like to buy then simply 'click here'.

You can also contact Veronika via e-mail at: veronika@baselinemagazine.com
or phone +44 (0)1732 875 200 for availability.

Timothy Donaldson recently went to Brussels to give a lecture for 'Shapeshifters' (organised by Saint Lukas Academy). It was sold out and got a write up in a Belgian newspaper using our spread, from Baseline 57, as the main image.

Further information
www.shapeshifters.be

The idea to produce the ‘Scribble book 57’ was initiated at our last proofing session at the printers for Baseline 57. We decided to share with you the unique and limited ‘make ready’ sheets, which are made every time a new Baseline magazine is printed.

‘Make ready’ sheets are used to run the colour up to optimum level before the actual virgin paper is running through the press. Because those are waste sheets, the accidental and random overprints create unique and exciting imagery. We made a selection and used three ‘fold outs’ in each scribble book. Each one is unique and a one-off!

Enclosed with the scribble book will be ephemera which we collected at Baseline. These include printed, handwritten or painted precious and inspiring small items. So, be prepared to find a signature by a famous designer, or an Hawaiian postage stamp. No repetition here either! We hope that this aspiring little book and collection will generate lots of imagination and stimulation for you. Our ‘Scribble book 57’ is published in a limited edition of 100.

A6, 140 pp blank with 3 one-off fold out pages and enclosed type ephemera.
All this for only £ 13.00 (plus p&p).

If you would like to buy then simply 'click here'.

You can also contact Veronika via e-mail at: veronika@baselinemagazine.com
or phone +44 (0)1732 875 200 for availability.

details: see November entry

The Typographic Workshop is celebrating its 20th anniversary with a retrospective exhibition of New Letterpress Printmaking by Alan Kitching alongside his recent collaborative works with Celia Stothard.

Venue: Advanced Graphics London, 32 Long Lane, London, SE1 4AY
Date: 19 November – 19 December, Tue – Sat: 10am – 6pm

www.advancedgraphics.co.uk

. . . drei Auszeichnungen

Beim Wettbewerb ‘Die schönsten Bücher Österreichs’ wurden gleich drei(!) von vier eingereichten Buchwerken des Atelier Reinhard Gassner ausgezeichnet und damit für den Staatspreis nominiert. Bei den ausgezeichneten Büchern handelt es sich um die Architekturbücher ‘Marte.Marte Architects’, ‘Hermann Kaufmann Wood Works’ und um das Kultur/Reisebuch ‘Du bist keine Fremde hier in Kalimera’.

. . . ein Staatspreis
Am Mittwoch, den 04–03–09 wurde durch Frau Dr. Claudia Schmied, Bundesministerin für Unterricht, Kunst und Kultur, und dem Hauptverband des Österreichischen Buchhandels im Palais Niederösterreich in Wien dem Atelier Reinhard Gassner der Staatspreis für die buchkünstlerische Gestaltung des im Springer Verlag Wien und durch Höfle Druck, Dornbirn hervorragend gefertigten Buchwerkes ‘Marte Marte Architects’ verliehen.

. . . eine Silbermedaille
Beim internationalen Wettbewerb ‘Schönste Bücher aus aller Welt’ wurde der von Reinhard Gassner und Andrea Redolfi (Atelier Reinhard Gassner) gestaltete Band ‘Marte Marte Architects’ mit der Silbermedaille ausgezeichnet. ‘Perfekt inszeniert sind der eigenwillige Einstieg mit der Galerie der Bauherren und die Weiterleitung zu Plänen, Texten, Reflexionen. Die viersprachige Ausgabe ist typografisch exzellent gelöst’, so die Begründung der Jury der Stiftung Buchkunst, Frankfurt und Leipzig. Die festliche Verleihung findet im Rahmen der Leipziger Buchmesse durch Bürgermeister, Dr. Georg Girardet am Freitag, den 13–03–09 statt. Zum Wettbewerb lagen Bücher vor, die bereits in ihrem Herkunftsland innerhalb eines nationalen Wettbewerbes ausgezeichnet worden waren. Eine unabhängige, internationale Jury wählte aus 704 Beiträgen aus 36 Ländern 14 Beispiele bester Buchgestaltung und Buchproduktion aus.

Bei allen Buchwerken, waren die Herausgeber maßgeblich beteiligt. Architekt Hermann Kaufmann bei Wood Works, Kunrich Gehrer und Paul Rachbauer bei unserem kleinen Reisebuch, Bernhard und Stefan Marte bei Marte.Marte Architects – herzlichen Dank! Bedanken möchte ich mich auch bei meinem Team: Ruth Gassner, Andrea Redolfi, Katharina Weber, Marcel Bachmann und Jun Bruderer für die hervorragenden Leistungen im Rahmen der Entwicklung, Gestaltung und Produktionsbegleitung dieser Buchwerke.

mehr Infos unter www.ateliergassner.at

Image from left to right – Silke Dettmers, Colin Gearing, Hans Dieter Reichert, Justyna Lauer and Robin Chevalier.

A delegation of Senior Lecturers from UCA – University for the Creative Arts (Maidstone campus) and ASP – Academy of Fine Arts, Katowice in Poland visited the Baseline offices yesterday. Justyna Lauer, Dean of the Design Department at ASP, is spending some time in the UK to build relationships with eminent academic institutions and representive professional companies. The visit was organised by Silke Dettmers of UCA (Maidstone campus). Silke also organised last years’ symposium 'The Liquid Page', which was was co-produced with Tate Education and held at Tate Britain, London.

See essay by Mark Sanderson in Baseline 57.

Bad Homburg, 7th November 2008. Am 8th November 2008 feierte einer der berühmtesten Schriftgestalter, Professor Hermann Zapf, seinen 90. Geburtstag. Der in Darmstadt lebende Schriftgestalter hat im Laufe seines bisherigen Lebens mehr als 200 Alphabete entworfen, darunter die Schrift-Klassiker Palatino, Optima, Zapf Chancery und Zapfino. Neben seiner Tätigkeit als Entwerfer gilt Hermann Zapf auch als einer der angesehendsten Kalligrafen weltweit. Anlässlich seines 90. Geburtstags gratuliert die Linotype GmbH dem gebürtigen Nürnberger sehr herzlich. Hermann Zapf arbeitet seit 1938 als freier Schriftgestalter für das mittlerweile in Bad Homburg ansässige Unternehmen.

Seit Mitte der 30er Jahre beschäftigt sich Hermann Zapf mit der Gestaltung von Schriften. Sein Wissen um den Entwurf von den verschiedensten Alphabeten hat sich der gelernte Retuscheur selbst beigebracht. 1938 veröffentlichte er seine erste Schrift, eine Fraktur-Type mit der Bezeichnung Gilgenart. 1947 ließ er sich in Frankfurt nieder und arbeitete mit der D. Stempel AG zusammen, einer international tätigen Schriftengießerei, die später in die Linotype-Gruppe aufging. Bis 1956 war Hermann Zapf dort künstlerischer Leiter. In dieser Zeit entwickelte er einige seiner wichtigsten Schriftfamilien, wie beispielsweise die Palatino sowie die Optima, die immer noch zu den beliebtesten Schriften weltweit zählen.

In den späten 50er Jahren arbeitete Hermann Zapf als Buchdesigner für verschiedene Verlage, unter anderem für Suhrkamp, den Insel Verlag und den Hanser Verlag. Zeitgleich erwarb sich der Schriftenentwerfer seinen uf als herausragender Kalligraf. So schrieb er 1960 die Ausfertigung der Präambel der Charta der Vereinten Nationen in vier Sprachen für die Pierpont Morgan Library in New York.

Als einer der ersten Designer hat sich Hermann Zapf früh mit der Verarbeitung von Schriften durch Computer beschäftigt ­ eine Arbeit, die in den frühen 60er Jahren
in Deutschland mit Skepsis betrachtet wurde. Der heute standardisierte computergestützte Satz wurde in dieser Zeit noch für undurchführbar gehalten.

Während Hermann Zapf seine Visionen in Deutschland nicht durchsetzen konnte, fielen sie in den USA auf fruchtbaren Boden. Er baute dort eine Brücke zwischen den grundverschiedenen Welten der grafischen Entwerfer und Computerspezialisten. 1972 gestaltete er eines der ersten Alphabete für computergestützten Mengensatz, unter anderem die Marconi Antique. 1976 übernahm er eine Professur für ‘Typographic Computer Programs’ am Rochester Institute of Technology, den weltweit ersten Lehrstuhl dieser Art. Daneben unterrichtete er an der Technischen Hochschule Darmstadt von 1977 bis 1987. Hermann Zapf arbeitet heute als freier Schriftgestalter für die Linotype GmbH in Bad Homburg. Mit seinen verschiedenen Schriftfamilien zählt er zu den erfolgreichsten Schriftdesignern unserer Zeit. 1974 bekam er den Gutenberg-Preis der Stadt Mainz. Seit 2003 ist er Honorary Doctor of Fine Arts der University of Illinois.

Schriftendesign im Duett
Hermann Zapf ist seit 1951 mit Gudrun Zapf-von Hesse verheiratet. Die gelernte Buchbindermeisterin ist selbst eine renommierte Schriftdesignerin und feierte am 2. Januar 2008 ebenfalls ihren 90. Geburtstag. Zu ihren herausragenden Entwürfen zählen die 1952 entstandene Diotima Antique und oder die im Folgejahr gezeichnete Smaragd. 1991 erhielt sie den ‘Frederic W. Goudy Award’, die höchste amerikanische Auszeichnung der grafischen Industrie.

Congratulations to Steven Heller on his recent exhibition and receiving the Masters Series Award at the School of Visual Arts (SVA), New York. Steven is co-founder and co-chair of the MFA design department and co-founder of the MFA Design Criticism Department at SVA. The Masters Series is the SVA’s Annual Award and is given to honor great visual communicators. Since it’s inception in 1988 the SVA has awarded the prestigious prize to international industry legends such as Saul Bass, Ivan Chermayeff, Seymour Chwast, Lou Dorfsman, Heinz Edelmann, Shigeo Fukuda, Paul Rand, Massimo Vignelli to name a few.

Starting in the late 60s Steven worked as an inspiring teen cartoonist and contributing artist at the Avatar, he learned additional skills as a paste-up artist and later became the art director of The New York Free Press, The New York Review of Sex and Screw. During this time Steven worked with then up-and-coming, and now established illustrators such as B. Holland, E. Sorel, M. Arisman. He joined The New York Times (NYT) in 1974 and in 1980 became Senior Art Director of the Op-Ed page, formerly the Book Review. Steven has written and edited over 100 books on graphic design! Among other honors he has been given are the Art Directors Hall of Fame Special Educators Award, the AIGA Medal for Lifetime Achievement, and the Richard Gangel Award for Art Direction. Steven is also a member of the design and architecture acquisition committee at The Museum of Modern Art, New York.

David Gentleman RDI was delighted to be awarded the Prince Phillip Designers Prize by H.R.H. The Duke of Edinburgh at the annual ceremony held at The Sage, Gateshead, this October. Nominated for the prize by the Chartered Society of Designers (CSD), the prize was given in recognition for David’s outstanding and influential contribution to design spanning some 50 years. His work includes successful British brand identities such as British Steel, over 100 stamp designs, his famous Eleanor Cross mural at Charing Cross underground station, and more recently Stop The War Poster Campaign.

Nominees for the prize were RIBA award winning architect David Chipperfield, product designer Robin Levien, Apple’s head of design Jonathan Ive, furniture designer, Royal College of Art professor Ron Arad and fashion designer Shelley Fox.

David Gentlemans work can be seen and read about in the Baseline 54–2008 article, Hearts and minds written by David.

On invitation by Rowley Atterbury (former managing director of the renowned Westerham Press/Kent), Baseline’s publishers Hans Dieter and Veronika Reichert met Robert Harling, pioneer graphic designer, author and editor. Harling expressed his appreciation and thanks for publishing an article in Baseline 50 about the influential graphics publication Alphabet and Image. The well researched article was written by Kerry William Purcell and showed the publications in some detail. Alphabet and Image was edited and designed by Harling and published by James Shand’s Shenval Press in the late 1940s. The ‘surprise’ meeting was arranged by Atterbury on short notice resulting from earlier contacts and recommendations by David Gentleman and John Miles. The 97 year old Robert Harling commented favourably on the high quality of Baseline.

Rowley Atterbury’s knowledge, life and work experience and his exhaustive archive (correspondence with Jan Tschichold, Eric Gill, Ruari McLean) warrants more appreciation by Baseline in future issues. There is much to be said about Atterbury and the Westerham Press. Besides, the first computer-set bible, specially keyboarded at Westerham, the company’s international reputation was in the printing and publication of high quality books and printed matter.

Richard B. Doubleday, award winning American Graphic Designer held an exhibition at the Universidad Iberoamericana, Santa Fe, Mexico City, Mexico this October (2007) titled Richard B. Doubleday, Retrospective Poster Exhibition.

He also gave a talk at the MX International Design Conference 2007 titled A Visual Investigation of Contemporary Cultural Identity – four related studies – ‘German and Japanese Symbol Systems: A Cultural Study’; ‘England, in Our Mind’s Eye’; ‘Graphic Design in Britain, Concept Book: The British Experience’; and ‘Boston, United States of America and Suzhou, China: A Cultural Concept Book Study’. The talk served to link academic knowledge pertaining to his work and that of his students in their relationship to different cultures through four related studies as a vehicle for graphic design education.

Richard’s writings on design history have been published in Baseline, Print, IDEA, A! Diseno, Package & Design China, and IdN magazine in Hong Kong. He is also the author of Jan Tschichold, Designer: The Penguin Years. He is a member of the editorial team and contributing writer to the 4th and 5th editions of Meggs’ History of Graphic Design.

In addition he is currently Assistant Professor of Art in the department of Graphic Design at the College of Fine Arts, Boston University and teaches in their London Summer, British Programmes, and still finds time to run his own design studio ‘Richard Doubleday Design’. His current research activities include the commercial printing and graphic arts journals of the Shenval Press, Typography, Alphabet & Image, Image, and Motif.

The 51st annual conference of the Association Typographique Internationale (ATypI), titled ‘Hands On’ was organised by its english contingency and hosted by the Faculty of Arts & Architecture at the University of Brighton. AtypI is for all those involved in the craft, business, or technology of type design and typography. Luminaries from across the world representing the type industry came together and exchanged information.

Baseline Magazine was invited to have its presence with a special sales stand. The team comprised of senior designer Jo Lewis, designer Amish Shah, Veronika and Hans Reichert who helped to man the stand and exchange views and information with the delegates.

Among the many conference members and Baseline contributors were Matthew Carter, Ken Garland, Lucas de Groot, Robin Kinross, Eiichi Kono, Rosemary Sasson, Susan Sontag, Sumner Stone, Albert Jan Pool, Bruno Maag to name a few.

The event had an interesting programme which contributed to overall a successful Conference. The 52nd annual conference in 2008, was announced to be in St Petersburg.

Baseline host the 3rd annual visit from graphic design students of the University of Delaware (UD). Prof. Bill Dering and Prof. Ashley J. Pigford and 30 students from the University of Delaware visited the publishing offices of Baseline Magazine and the design studio of HDR Visual Communication.

Hans Dieter Reichert, editor and art director of the magazine, welcomed the guest and started with a brief introduction to the magazine. Paul Arnot, senior designer, continued the presentation and discussed in more detail the various design aspects of the publication.

4th Baseline visit by graphic design students from boston Universitty (BU) organised
by Prof. Richard B. Doubleday and Kerry William Purcell. Kerry, lecturer and author of various
20th century design monographs, and regular contributor to Baseline, accompanied the 12
design students to the Baseline studio in East Malling, Kent.
    After a brief introduction to the company, Hans Dieter Reichert explained the history, philosophy and methodology of the ‘TypoGraphics’ magazine. A question and answer session, tour of the studio and detailed conversations with the design team rounded the afternoon off.

Arnold Schwartzman OBE was elected Royal Designer for Industry (RDI) by the RSA, London. At a formal ceremony in London on November 30th, 2006, renowned graphic designer and Academy Award winning documentary filmmaker Arnold Schwartzman was accorded one of the most prestigious awards in the design world. In recognition of his achievements in graphic design he has been conferred the distinction of ‘Royal Designer for Industry’ (RDI) by Britain’s oldest arts society, RSA (The Royal Society for the Encouragement of Arts, Manufactures and Commerce).

London born Schwartzman began his career in British television, moving to Los Angeles in 1978 to become Design Director for Saul Bass & Associates. In 1982 he received an Oscar for producing and directing the documentary feature ‘Genocide’. The same year he was appointed the Director of Design for the 1984 Los Angeles Olympic Games.

He is the designer of several Academy Awards commemorative posters and presentation programs, and produced a number of the Academy’s theatrical trailers, and is the author of numerous books, including his forthcoming ‘LONDON ART DECO’ (Aurum Press, May 2007).

Elected to Alliance Graphique Internationale in 1974. A Governor and past Chairman of the Board of the British Academy of Film and Television Arts/Los Angeles (BAFTA/LA), Schwartzman is also a past Chair of the Documentary Executive Committee of the Academy of Motion Picture Arts and Sciences.

In 2002 he was appointed an OBE for services to the British film industry in the USA.

Arnold Schwartzman is a long standing friend and contributor to Baseline magazine. Published articles by Arnold or about his work include:
Saul Bass – Anatomy of a Mentor, Baseline 22, 1996.

The vanishing art of the sign, baseline 26, 1998.

Design for the Oscars, by Beryl McAlhone, baseline 32, 2000.

A Persistence of Vision: Arnold Schwartzman profiles his work in Graphic Design and Film, baseline 50, 2006.

As part of their course program, five talented graphic design students from Bath Spa University (Izzy, Katy, Chris, Dane and Ross) visited the design studio of Baseline magazine and HDR Visual communication. Hans Dieter Reichert welcomed the visitors and explained about the magazine, its history and purpose. After the talk the students conducted an interview with Hans raised interesting and engaging questions concerning their own education and career. Impressed by its location they documented the office sourroundings before Hans showed some contemporary projects and explained in detail about design philosphy, ideas, influences and method.

Inspired by the visit the students left late afternoon for Royal Tonbridge Wells were they stayed with Isobel’s family for a nice evening meal, before heading back to Bath Spa the following morning.

Born 27th September 1931, Nairobi – Died 21st September 2006, London. Our involvement with Alan began 12 years ago, when he joined Baseline’s editorial advisory board, (other members were Misha Anikst, Colin Brignall, Dave Ellis and Martin Ashley).

The first ‘board’ meeting took place at Letraset’s offices in Waterloo, London, late in 1994, but plans were already afoot for us to acquire the magazine from the company. When we did, Alan was a very positive supporter of our entrepreneurial publication and from that point onwards saw himself as an ‘unofficial ambassador’ to Baseline, contributing real practical ideas, articles, and contacts to our venture.

Among the ‘scoops’ initiated by Alan were the discovery of the McKnight Kauffer labels (issue 20), and an introduction to Stefan Sagmeister in the same issue.

Alan did not like meetings; he preferred the lunches afterwards, notably at Manzi’s fish restaurant, near Victoria station (selected primarily for the menu illustrations by Ardizzone). Further meetings, such as those at Misha Anikst’s studio by Hampstead Heath yielded further international contacts.

After Baseline became established in its new format and new ownership, Alan decided to stand back, but he continued to contribute brilliant ideas and new contacts via fax.

Visiting Alan’s studio in Notting Hill one sensed that here was a man ‘living by design’. Always curious, with a sure eye for strong design and a certain panache, one felt somehow special when he asked your opinion about stuff he worked on, either displayed on his long white worktable or pinned up on the long white wall.

Alan’s advice for the magazine was: ‘be unpredictable, surprise me, the world of design is so interesting, keep up the standards. All in all produce something I want to keep’. We have tried to follow his lead and are proud that he kept his full set of Baseline’s next to Domus, Eye, Gebrauchsgrafik, Graphis, and Typographica.

In 1995, Bradbourne Publishing Ltd, celebrated with Baseline no.19 the first issue from the newly formed publishing company. The magazine was previously owned by the international graphic arts manufacturer Letraset. Mike Daines and Hans Dieter Reichert bought the title and the trademark and with help of a specially appointed editorial advisiory board (Misha Anikst, Martin Ashley, Colin Brignal, Dave Ellis, Alan Fletcher) established the magazine fast into an award winning product. Over the years Baseline made many new friends, the editors and designers gave lectures, explained the beliefs and the ‘design philosophy’, primarily dedicated to creativity and quality. The readers are appreciative!

12 years ago, friends and enthusiasts, celebrated the new venture in the studio of HDR Visual Communication, at Bradbourne House in East Malling, Kent, UK.Ideas, research, scoops, and frequently sensational images arrive in Baseline, courtesy of a supportive cohort of contributors and friends. We couldn’t have done 50 magazines without you.

Hans Dieter Reichert, Baseline magazine’s co-editor, art director and co-publisher received an Honorary Degree from the UCCA (University College for the Creative Arts). An honorary degree is the highest accolade a university can give. UCCA is the amalgamation of the established and reputable art, design and architecture higher education colleges of Canterbury, Epsom, Farnham, Maidstone and Rochester. The new University was founded in 2005 and is now nationally the second largest academic institution dedicated entirly to the Arts.

This years awards ceremony for the Maidstone campus was held at All Saints Church. The oration speech was held by the Colin Gearing, Director of studies, Maidstone. In his speech he emphasised the outstanding international contribution, which Hans made to the discipline, in industry and academia and through this has contributed to the wellbeing of society.

After the oration Prof. Elaine Thomas, Rector of UCCA, confered the honorary degree title upon Hans and awarded the other academic degrees to the students of UCCA, Maidstone.

Hans now belongs to the circle of UCCA aluminaires such as Jeff Banks, Tracey Emin, Norman Foster, Vaughan Grylls, Ian Lambie-Nairn, Martin Parr, Rick Poynor, and Zandra Rhodes to name a few.

Prof. Bill Deering and 15 design students from Delaware University visited the Baseline studio to learn about the magazine and meet its staff. Hans Dieter Reichert welcomed the guests and gave a brief history of the publication and the studio before co-editor Mike Daines introduced the latest product, the new ‘typography e–Lexicon’. Besides seeing important design companies and advertising agencies such as Alan Fletcher, Pentagram, Peter Saville, Saatchi and Saatchi to name a few, ‘Baseline magazine is among the must visit destinations’ according to Bill Deering. The students enjoyed their visit to Bradbourne House. Prof. Bill Deering and the students thanked the Baseline team for the afternoon and went back to London full of new impressions and inspiration.

Baseline welcomed Prof. Richard B. Doubleday and his design students from the University of Boston to Bradbourne House in East Malling, Kent where the studio is based. Baseline was proud to host 3rd annual visit by Prof. Richard B. Doubleday (author of Tschichold book and article in baseline 49). Hans Dieter Reichert, editor and publisher, talked about Baseline’s history and philosophy before handing over to designer staff of HDR visual communication. The designers Paul Arnot, Jo Lewis and Amish Shah explained in some details their unique approch to the design of the individual articles. In return Prof. Richard B. Doubleday explained briefly about his research of Jan Tschichold which led into a stimulating discussion among all participants. The students appreciated the ‘whole Baseline experience’ – the exchange of ideas, views and opinions and after a final tour through the studio the guest left for London. The next visit by Prof. Richard B. Doubleday and his students from Boston University is already pencilled for the next year (2007).